Minneapolis, MN — April 7, 2026 — Zivix, the company behind Jamstik MIDI Guitars, is pleased to announce the appointment of James Koo and United Music Agency to represent Jamstik MIDI Guitar products across Southeast Asia and Greater China.

The partnership will cover Malaysia, Indonesia, Singapore, China, Hong Kong, Taiwan, and the Philippines, helping expand Jamstik’s presence throughout key international markets for music technology and musical instruments.

James Koo brings more than 36 years of experience in the music instrument industry, with previous roles at Yamaha Malaysia, Swee Lee Singapore, and Music Sales Group. He is widely respected throughout the region for his deep industry knowledge, strong dealer relationships, and professionalism.

“James brings decades of experience and a strong network throughout the region,” said Ed Cannon, CEO of Zivix. “We’re excited to work together to grow the Jamstik brand and introduce more musicians, producers, educators, and retailers to our products.”

Jamstik MIDI Guitars combine a traditional electric guitar experience with advanced MIDI capabilities, allowing players to trigger virtual instruments, control hardware synthesizers, and record directly into music software while still functioning as a standard electric guitar.

“We see tremendous opportunity for Jamstik products throughout Southeast Asia and Greater China,” said James Koo of United Music Agency. “The combination of guitar performance and MIDI technology makes Jamstik uniquely positioned for modern musicians, producers, educators, and creators.”

For more information about Jamstik MIDI Guitars, visit jamstik.com.

About Zivix

Zivix is the creator of Jamstik MIDI Guitars, a line of innovative instruments that combine traditional guitar design with advanced MIDI technology. Jamstik products allow musicians to trigger software instruments, control hardware gear, record MIDI directly into a DAW, and play as a standard electric guitar—all in one instrument.

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