Thoughts on Mark Ronson's TED Talk

Thoughts on Mark Ronson's TED Talk "How Sampling Transformed Music"

November 26, 2014

 

Sampling isn't about "hijacking nostalgia wholesale," says Mark Ronson. It's about inserting yourself into the narrative of a song while also pushing that story forward. 

Sometimes I liken my work with the jamstik as a time traveler. I’m standing sometime in the future trying to broadcast to the people in the past “hey, the future is now. You don’t have to play by old rules anymore.” When you think about it, that makes no sense at all. I’m not in the future, and I can’t broadcast into the past like some Doctor Who episode gone amuck. We’re all here and this is now. 

I’ve always believed technology was/is a great equalizer for people on the “outside” of any stayed paradigm. In terms of the jamstik, users can use a tool they already possess (the iPhone, iPad or Mac) and learn, create or just play music with real expression from a guitar experience. No keyboards required. Portable and convenient as heck. Get it done.
 
However, “rock-ists” (rock racists that are purists about their genre and everything that surrounds it as Mark Ronson so eloquently states in this TED Talk) can’t wrap their heads around what the jamstik gives you access to. “Too few frets” or “different form factor” or “no acoustic sound” trips some people up. I get it. But like Mark Ronson says here, the narrative isn’t about hijacking the guitar into your iPhone - it’s about inserting a guitar shaped key into the iPhone paradigm and injecting your take into that space. 
 
Enough from me. Get your own take on it.
 
Chris Heille
@drewchowen
Music Product Specialist


Leave a comment

Comments will be approved before showing up.


Also in Jamstik Blog

Getting the Most Out of Xfer Record's Serum with your Jamstik Studio
Getting the Most Out of Xfer Record's Serum with your Jamstik Studio

March 30, 2021

Unlock the MPE-capabilities of the Studio MIDI Guitar with Serum from Xfer Records, a powerhouse soft synth that has taken the music production industry by storm.

Read More

Using the Jamstik Studio MIDI Guitar with a Groove Box
Using the Jamstik Studio MIDI Guitar with a Groove Box

March 25, 2021

The Jamstik Studio is a class-compliant MIDI controller, so you can use it to control any of your hardware gear that accepts MIDI-input! In this demonstration, we'll show you how to control KORG's Electribe 2 Sampler Groove Box with the Studio MIDI Guitar.

Read More

Jamstik Creator Plugin: Beta Release
Jamstik Creator Plugin: Beta Release

December 23, 2020

We're thrilled to announce that our new VST/AU plugin, Jamstik Creator, is now available to download on Mac and Windows as a Beta release. 

Read More