Thoughts on Mark Ronson's TED Talk

Thoughts on Mark Ronson's TED Talk "How Sampling Transformed Music"

November 26, 2014

 

Sampling isn't about "hijacking nostalgia wholesale," says Mark Ronson. It's about inserting yourself into the narrative of a song while also pushing that story forward. 

Sometimes I liken my work with the jamstik as a time traveler. I’m standing sometime in the future trying to broadcast to the people in the past “hey, the future is now. You don’t have to play by old rules anymore.” When you think about it, that makes no sense at all. I’m not in the future, and I can’t broadcast into the past like some Doctor Who episode gone amuck. We’re all here and this is now. 

I’ve always believed technology was/is a great equalizer for people on the “outside” of any stayed paradigm. In terms of the jamstik, users can use a tool they already possess (the iPhone, iPad or Mac) and learn, create or just play music with real expression from a guitar experience. No keyboards required. Portable and convenient as heck. Get it done.
 
However, “rock-ists” (rock racists that are purists about their genre and everything that surrounds it as Mark Ronson so eloquently states in this TED Talk) can’t wrap their heads around what the jamstik gives you access to. “Too few frets” or “different form factor” or “no acoustic sound” trips some people up. I get it. But like Mark Ronson says here, the narrative isn’t about hijacking the guitar into your iPhone - it’s about inserting a guitar shaped key into the iPhone paradigm and injecting your take into that space. 
 
Enough from me. Get your own take on it.
 
Chris Heille
@drewchowen
Music Product Specialist


Leave a comment

Comments will be approved before showing up.


Also in Jamstik Blog

What's Next For Guitar | Studio MIDI Guitar
What's Next For Guitar | Studio MIDI Guitar

January 16, 2020

Jamstik announces a limited pre-order for its entry into the full-size guitar market with the new flagship Studio MIDI Guitar. Built in partnership with ALP Guitars, this dynamic guitar is powered by Jamstik's state of the art signal processing technology utilizing Fishman's hexaphonic MIDI pickup.

Read More

Product Registration & Getting Started with Your New Jamstik
Product Registration & Getting Started with Your New Jamstik

December 23, 2019 1 Comment

Just getting started with your new Jamstik? Here are a few tips to get you playing right away!

Read More

Drum Programming: Audio vs MIDI
Drum Programming: Audio vs MIDI

November 19, 2019

There are essentially two schools of thought when it comes to drum programming. The first: directly dropping audio samples into your timeline; the second: using a VST sampler and midi. We'll explore the pros and cons of both of these methods. Bonus: Download A Free Sample Pack!

Read More