Thoughts on Mark Ronson's TED Talk "How Sampling Transformed Music"


by Chris Heille November 26, 2014

 

Sampling isn't about "hijacking nostalgia wholesale," says Mark Ronson. It's about inserting yourself into the narrative of a song while also pushing that story forward. 

Sometimes I liken my work with the jamstik as a time traveler. I’m standing sometime in the future trying to broadcast to the people in the past “hey, the future is now. You don’t have to play by old rules anymore.” When you think about it, that makes no sense at all. I’m not in the future, and I can’t broadcast into the past like some Doctor Who episode gone amuck. We’re all here and this is now. 

I’ve always believed technology was/is a great equalizer for people on the “outside” of any stayed paradigm. In terms of the jamstik, users can use a tool they already possess (the iPhone, iPad or Mac) and learn, create or just play music with real expression from a guitar experience. No keyboards required. Portable and convenient as heck. Get it done.
 
However, “rock-ists” (rock racists that are purists about their genre and everything that surrounds it as Mark Ronson so eloquently states in this TED Talk) can’t wrap their heads around what the jamstik gives you access to. “Too few frets” or “different form factor” or “no acoustic sound” trips some people up. I get it. But like Mark Ronson says here, the narrative isn’t about hijacking the guitar into your iPhone - it’s about inserting a guitar shaped key into the iPhone paradigm and injecting your take into that space. 
 
Enough from me. Get your own take on it.
 
Chris Heille
@drewchowen
Music Product Specialist



Chris Heille
Chris Heille

Author




Also in Jamstik Blog

WOODCHUCK Your jamstik+

by Meredith Cannon February 22, 2017

We're excited to share that Zivix is continuing our partnership with local Minneapolis company, Woodchuck USA, to sell engraved mahogany wood onlay kits for your jamstik+.

Read More

How to use the jamstik+ with the FourChords Guitar Karaoke app

by Chris Heille February 14, 2017

Zivix and FourChords have partnered to create a jamstik+ edition of the FourChords Guitar Karaoke App. This partnership means jamstik+ players now have an amazing way to learn and play over 1500 popular songs arranged for the jamstik+.

Read More

Ever Wonder How MIDI Drums Get Mapped?

by Chris Heille February 03, 2017

Get the lowdown on how to use the jamstik+ as a MIDI controller for playing drum kits in your favorite app or DAW, and why we have to deal with something called "General MIDI."

Read More